The Business in a Box (BIAB) Program is a scalable, turnkey approach to fostering mass entrepreneurship through franchising, enabling aspiring entrepreneurs—particularly youth and women—to start and grow sustainable businesses.
Why BIAB?
India faces high unemployment, with job creation falling short of demand, especially in semi-urban and rural areas. Despite strong local demand for goods and services, entrepreneurship remains underdeveloped due to lack of business skills, access to finance, regulatory challenges, and difficulty in identifying viable business models.
How BIAB Works
BIAB provides aspiring entrepreneurs with ready-to-execute business models that reduce startup risks and increase success rates.
Barriers a franchising model addresses
Easy-to-do Business
Franchising provides entrepreneurs with a ready-to-execute business model, reducing challenges related to strategic uncertainty, operational setup, and lack of experience.
Formalised Setup Process
The franchisor provides a clear, established framework for business registration and other processes, streamlining the often complex regulatory requirements.
Proven Value Proposition & Market Fit
Franchises are built on models with proven products or services, ensuring entrepreneurs are equipped with market-ready offerings.
Bankable Business
Franchises come with proven economics, making it easier to raise start-up and working capital. The franchisor can facilitate connections to financiers or offer direct financial support.
Expanding Franchising Beyond Urban Centers
GAME’s mission is to increase access to franchising opportunities by expanding this model into semi-urban and rural regions. By empowering youth and women – even those without prior business experience or initial capital – our approach will enable a new wave of entrepreneurs to thrive.
BIAB collaborates with franchisors, financial institutions, and community organisations to provide training, financial linkages, and localised business models tailored for these regions.